Global Standards. Local Insight. Executive Impact
12th
QS World University Rankings
3rd
QS Asia University Rankings
1st
Singapore (QS Asia University Rankings 2026)
As a premier business school within Nanyang Technological University, one of Asia’s leading technological universities, Nanyang Business School stands at the intersection of innovation, research excellence, and impactful business education. With a legacy of nurturing global leaders and driving meaningful change, NBS empowers executives to lead in complexity with clarity and purpose.
At NBS, we innovate through interdisciplinarity, lead with cultural dexterity, and transform for sustainability shaping leaders who are not only business-savvy but also future-ready in an ever-evolving global landscape.
501+
THE World University Rankings
301+
QS Asia University Rankings
13th
THE South East Asian University Rankings
As a member of UEH and established since 2004, the Institute of Human Resources and Business Development (HUREDIN) is a place of gathering of leading scientists and experts in the field of Human Resources Management and Business Development.
With the mission to pursue and apply management science in the most effective way by providing top-tier short-term training programs, research and consultation services on Human Resources development to individuals and businesses nationwide.
The perfect blend of Singaporean expertise and Vietnam’s practical application.
4 hours | Instructor: Prof. Sharon Ng
4 hours | Instructor: Prof. Sharon Ng
4 hours | Instructor: Associate Prof. Lewis Lim
4 hours | Instructor: Associate Prof. Lewis Lim
3.5 hours | Instructor: Assoc. Prof. Ngo Viet Liem
3.5 hours | Instructor: Ms. Hoang Thi Cam Ly
3.5 hours | Instructor: Ms. Huynh Thi Xuan Lien
3.5 hours | Instructor: Dr. Nguyen Vu Thuan
(*) UEH & NTU reserve the right to make changes to the programme as deem appropriate.
Deputy Dean & Prof, College of Business (Nanyang Business School), Division of Marketing Director, Nanyang Centre for Marketing & Technology.
Sharon Ng is Professor and Deputy Dean at Nanyang Business School. She is also the Founding Director of Nanyang Centre for Marketing and Technology. She received her Ph.D. from University of Minnesota (USA) and has published in the top marketing journals, such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology. She was named a MSI Young Scholar by the Marketing Science Institute (USA) in 2009. Currently, Sharon is Co-Editor for International Journal of Research in Marketing (IJRM) and Associate Editor for Journal of Consumer Research (JCR). She is the co-editor of the Handbook of Culture and Consumer Behavior published by Oxford Press in 2015. The handbook invited top scholars to discuss the latest findings on the impact of culture on various topics in consumer behavior, such as branding, materialism, and attitude. Sharon also co-chaired the Society of Consumer Psychology Boutique Conference on "The Global Consumer" held in NTU in 2022 and the conference on "Consumer Psychology of Brands" to be held at Leeds in 2024.
Associate Professor of Marketing Practice at College of Business (Nanyang Business School), Division of Marketing.
At NBS, Lewis specializes in teaching Marketing Strategy courses at all levels. Trained in participant-centered learning pedagogy at Harvard Business School, he is an expert in simulation- based teaching and other experiential instruction methods. His teaching approach typically involves immersing participants in challenging, competitive decision scenarios that call for astute executive judgment and strategic planning, and subsequently drawing useful management lessons from the decision outcomes. For his dedication to student learning and pedagogical innovation, Lewis has received 11 teaching awards since 2010. In his scholar role, Lewis conducts research on competitive marketing strategy, luxury marketing, and Asian marketing. As a practice-oriented professor, Lewis is active in consulting, executive education, and advise work for a number of profit and non-profit organizations in the region.
BA- QUT, Australia; MBA-SU, South Korea; Ph.D- WSU, Australia. Dean of School of International Business & Marketing, UEH Director of Marketing Postgraduate Program, CFVG-MBA Academic Director, CMO Programme Co-Director.
Dr. Mai Dong Tran (BA- QUT, Australia; MBA-SU, South Korea; Ph.D- WSA, Australia) is a senior lecturer, Head of Marketing Postgraduate Program, University of Economics Ho Chi Minh City, Vietnam and visiting lecture at Curtin University, CFVG, ISB, NTU. His current research interests include marketing, higher education management, internationalization, leadership and Sustainability. His research has been published over 50 well-known publications in top peer review journals. He is a peer reviewer for the Asia Pacific Journal of Marketing and Logistics, Australasian Marketing Journal and Journal of Asian Business and Economic Studies, Asia Pacific Business Review, Management of Environmental Quality, Social Responsibility Journal, Sustainable Development, Journal of Business & Industrial Marketing, Journal of Environmental Planning and Management. In additional, Dr. Mai Dong Tran works as the Associate Editor for the Journal of Asian Business and Economic Studies (Vietnamese version).
Associate Professor, UNSW Sydney, Editor-in-Chief of the Australasian Marketing Journal
Liem Viet Ngo is an Associate Professor of Marketing at UNSW Business School, University of New South Wales, Sydney, Australia. He is the Editor-in-Chief of the Australasian Marketing Journal. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Service Research, International Journal of Research in Marketing, Journal of Product Innovation Management, British Journal of Management, and Industrial Marketing Management, among others. He serves on the Editorial Review Board of Industrial Marketing Management, Journal of Service Theory and Practice, Service Industries Journal, Asia Pacific Journal of Marketing & Logistics, and Journal of Asian Business and Economic Studies. At UNSW Sydney, he is a Faculty Research Ethics Advisory Panel member and a Co-op Academic Mentor. Previously, he held roles as Research Coordinator, Postgraduate Research Coordinator, and Postgraduate Coursework Coordinator. He is also on the Advisory Board of Relationship Marketing for Impact at Griffith University. In 2018, he received an Honorary Doctor of Economics from the University of Economics – Ho Chi Minh City.
Managing Director, McDonald’s Vietnam MA/MBA in Marketing, Griffith University, Australia
Thinh has been in this leadership role since McDonald’s first opened in Vietnam. With a robust background in business development and entrepreneurship, Thinh has been instrumental in establishing McDonald’s as a prominent fast-food chain in Vietnam since its first outlet opened in Ho Chi Minh City in 2014. His strategic vision and deep understanding of the Vietnamese consumer landscape have driven the brand’s growth, adapting global standards to local tastes and preferences. A seasoned leader, Thinh has extensive experience in the retail & F&B industries, with a focus on operational excellence and innovation. He is recognized for his ability to navigate complex market dynamics while fostering partnerships and sustainable growth. Thinh’s insights into Vietnam’s rapidly evolving economy and consumer trends make him a compelling speaker on leadership, retail marketing, market entry strategies, and brand adaptation in emerging markets. Prior to McDonald’s Vietnam, Thinh ran his own company in media and e-commerce that was backed by IDG Vietnam Venture. He also spent time in senior leadership positions in MobiVi, British American Tobacco, and Grant Thornton for over a decade. Thinh graduated with a Bachelor of Commerce (Marketing & Finance) and a Master of Marketing Management (with Honors) from Griffith University in Australia.
DBA, Asian Institute of Technology (Bangkok). MBA, Solvay. CEO – DCG, Commercial Director – Board Member at MM Mega Market Viet Nam
Dr Nguyen Vu Thuan is a seasoned senior executive and board member with over 20 years of top management experience in commercial modern trade, B2B wholesale & distribution, and retail across MT, GT, HoReCa, and eCommerce channels. He served more than a decade as Commercial Director and Executive Board Member of METRO Vietnam (METRO GROUP), and has since spent over five years training and consulting for leading FMCG and food groups such as Wilmar, Heineken, 7-Eleven, Metro, Sabeco, Hormel, Danish Crown, and JM Smucker. As an adjunct trainer and lecturer, Dr. Thuan has taught in executive programs such as the Chief Digital Officer Programme at AIT, focusing on digital business models and customer experience. He has been recognised academically, including winning first prize in the DBA Research Showcase Vietnam, with his doctoral thesis also honored as one of the best at AIT School of Management.
Chairwoman, CAF Company. Vice President, Vietnam Marketing Association; CSMO Vietnam; HAWEE
With over 25 years’ experience in marketing and an in-depth understanding of the FMCG market, from hair care to dairy, skin care, and beverages, from pure branding to innovation, Lien has been with the top FMCG firms in Vietnam, such as LG, Dutch Lady, Unilever, and Suntory PepsiCo, and retail businesses like PNJ and CAO Fine Jewelry. As a passionate person with diverse experience in the marketing field and a talent developer, Lien is truly a marketer and a leader who has worked and lived her job with her whole heart and mind. Lien is now Vice President of HAWEE (Hochiminh City Association of Women Entrepreneurs and Executives), Vice President of VMA (Vietnam Marketing Association), and Vice President of CSMO Vietnam. Lien is passionate about community activities, especially the development of young talents and women leaders, as well as the sustainability (ESG) agenda.
CEO of Viet Tien International Education, Global Business Manager of Mori Healthcare Japan, AI Trainer & Digital Transformation Specialist
Ms. Hoang Thi Cam Ly is the CEO of Việt Tiến International Education and a distinguished Digital Transformation Specialist with over 10 years of leadership experience in Sales, Marketing, and Business Development. She currently serves as a Global Business Manager for Mori Healthcare Japan and is a Senior Advisor for AI digital transformation solutions at Chatbot Vietnam. Certified as an AI Trainer for Business (CCAT) by Conductify AI and the U.S. Embassy, Ms. Ly has spearheaded practical digital transformation projects that have improved operational efficiency and increased workforce productivity by up to 40%. She is also an acclaimed Applied AI Instructor on Udemy, where she has mentored over 1,500 professionals in adapting AI concepts for non-technical business environments. With an academic foundation from the Diplomatic Academy of Vietnam, Ms. Ly specializes in translating complex technologies into clear, actionable strategic solutions. Her expertise lies in facilitating high-level workshops and coaching executive teams to build customized learning journeys, ensuring that AI implementation translates directly into sustainable business growth and competitive advantage.
Commencement date
27th Jun
Class schedule
Venue
Campus B - University of Economics Ho Chi Minh City (UEH), 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City, Vietnam
Language
English
Included:
* Important Notes: Participants may apply for multiple discounts; however, the total discount will not exceed 10%. June 17th, 2026 is the final deadline to be eligible for any discount.
Live Advisory Support
Hotline
+84 898 338 999
